How social media can help you get a job -

How social media can help you get a job - In light of  research released from Jobvite  regarding how employers are using social media tools to source and hire candidates, I thought it would be helpful to provide ideas and insight about how to use the data from the survey directly from a  recruiter. Jackie Hydock is Director, Global Recruiting at  App Annie. The organization taps social media tools to recruit, and she made the following suggestions regarding how job seekers can use social media effectively: Survey data say recruiters appreciate when candidates post content on their own social media sites, but what about what they should post on employer sites? Do candidates ever post on App Annies social media pages? If so, what are some things you appreciate seeing or take as a positive sign? Jackie:  Yes. We have created our own recruitment social media pages outside of our corporate social media sites. The corporate sites serve to share our mobile insights reports, corporate news and showcase how we are revolutionizing the mobile analytics space. Our recruitment social media sites focus on the App Annie culture to give followers an inside view of what its like to be a part of the team and offer tips on how to become an App Annier. We also use our recruitment social sites to highlight open job positions. We love gaining new candidate followers and appreciate it when followers like, comment, retweet or favorite our #lifeatappannie and App Annie Instagram posts. A couple of candidates have tweeted that they sent in their application to App Annie and couldnt wait to hear from us! Its also exciting when followers retweet or favorite specific job openings. Engaging with us through our social media channels is a great way to stand out among the applicant pool. It shows us that candidates have taken the time to learn more about our companys cultures, values and beliefs, which is an integral part of our recruiting process. If a candidate is already a user of our App Annie products and broadcasts that on social media thats another major plus in our eyes. What kinds of social media engagement do you appreciate seeing? For example, do you appreciate if a candidate follows you, likes a post, makes a comment, etc. Jackie:  Any attention a candidate gives to our corporate or recruiting social sites makes us feel like they are eager to stay connected and that they want to engage with us. We appreciate the candidates who take time to follow us, whether they are interested in working with us today or just hoping to keep us in mind for the future. If a candidate goes the extra mile to share a job opening with their network, it is a great sign that they would be a positive addition to our growing team. It is our commitment to our followers to keep our feeds interesting and filled with fun and unique App Annie content. What do you like to see on candidates social media profiles? When you look on a candidates LinkedIn, Twitter or Facebook page, what are some things that impress you or make you think favorably of a candidate? Get my free white paper:  5 Mistakes Preventing You From Landing a Job This Week   Jackie: We like to see responsible photos and content from people who take their personal brand image and work seriously. Our recruiting team uses LinkedIn heavily and we believe that it is the best place to judge candidates on who they are and what theyve done in a public forum. We understand that Facebook and Instagram profiles are typically more personal profiles and we are less likely to take those posts and pictures under consideration. What we are looking for is good judgment. As we recruit, we keep in mind that every App Annie employee is also an App Annie brand ambassador, and we want to make sure our team is made up of those who will reflect our company in the most positive light everywhere whether theyre on the conference show floor or in the gym. We dont invest a lot of time in doing heavy social checks on the more personal social media channels, but rely on more formal background checks to assess a candidates ultimate eligibility. Appeared on AOLJobs.com.